After a productive initial meeting with the client to understand their needs, I proposed the concept of a one-page website. The primary focus of the website was to provide information about the company and make it easy for visitors to contact them. However, as the project progressed, the client requested the addition of a careers page. Despite the initial design being optimised for a one-page layout, I was able to seamlessly integrate the new section while maintaining a strong user experience.

Utilising the existing logo as a foundation, I established a cohesive branding strategy for the website. I chose a contrasting color, blue, to represent the company’s values of loyalty and trustworthiness. After identifying the target audience, I created a main image that featured a bull, as well as additional images that represented the company’s focus on South America and Japan. These visual elements effectively communicated the company’s expertise and target market.